You don't need another consultant. You need a Sidekick.
Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution
For CEOs of $5M–$25M CompaniesTeam Problems Don't Break in One Place.
They Break in Many.
Inside the team. And outside it.
Fix one without the other—and it still fails.
You fix the hiring, but not the leadership or the culture.
Fixing one piece doesn't fix team performance.
Consultants fix one issue—then leave you to execute.
Sidekick works across what's breaking your team—
and helps you put it in place.
Ask one of the 600+ CEOs we've helped.
Book a Sidekick Strategy Call
30 minutes. No commitment. CEO-to-CEO.
No hard sell. Just honest, CEO-to-CEO guidance.
CEO Perspective
Michael advises CEOs: doing everything isn't dedication. It's bad management. You need the right People, Process, and Metrics.
Fixing One Piece Doesn't Fix the Team
When people underperform or leave, it's not one issue—
it's multiple things breaking inside the team, and around it.
↓ What's Breaking Inside the Team
- No clear roles or expectations
- Weak middle management
- No accountability framework
- Cultural drift from rapid hiring
- Toxic performers protected too long
- Founder makes every decision
↗ What's Breaking Around the Team
- Compensation not competitive
- No career path or development
- Hiring for skills, not fit
- Onboarding is a disaster
- Vision not communicated clearly
- Wrong people in leadership seats
Fix one without the other—and team problems persist.
This Is What Happens When Your Sidekick Fixes the System
voluntary turnover
score
team productivity
team performance
These aren't isolated improvements.
They come from fixing what's actually driving team performance.
Why Team Performance Doesn't Improve with Consultants
Consultants run a survey. And they give you frameworks—but don't execute.
Your Sidekick covers all the issues - and stays with you to put it in place.
Consultant vs Sidekick
Consultant
- Has a scope
- Charges more outside it
- Solves one issue
- Works 9 to 5
- Gives advice. Doesn't execute
- Avoids "personal" issues
Sidekick
- No scope. No boundaries
- Fixes what's blowing up
- Shows up at 1 a.m.
- Sees the whole business
- Advice and execution
- Supports the human (stress, doubt, family)
One fixes a piece.
The other fixes what actually drives the outcome.
See What's Breaking
Not just the symptoms—what's really driving turnover and underperformance.
Focus on What Matters
Not everything— the few things that will actually transform your team.
Fix It Across the System
Leadership, structure, and culture— not one piece at a time.
Execute With You
Not just what to do— but working with you and your team to put it in place.
This isn't theory.
It's built from experience.
Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.
- Pioneered a new category in health rewards
- Scaled to 800 employees
- Led through the 2008 financial crisis
- Successfully exited
Now he works directly with CEOs
to fix what actually drives team results—
across leadership, culture, and structure.
Not from the outside—
but alongside you.
What CEOs Say
"I was losing my best people and couldn't figure out why. It wasn't compensation—it was everything around it. Sidekick helped me see the whole picture and rebuild."— CEO, $12M Company
"We weren't missing effort—we were missing alignment. Once we fixed the right things together, everything started to move."— CEO, $10M Company
You Don't Need Another HR Consultant.
You Need a Sidekick.
The difference is fixing what's actually driving the result—
inside the team, and around it.
30 minutes • No commitment • CEO-to-CEO
Common Questions
Team and Performance Problems Sidekick Helps Solve
Do I have the right people?
Why is my team not performing?
How do I hold my team accountable?
Why does everything still depend on me?
How do I know who to hire next?
Why is my leadership team not driving results?
How do I fix poor employee performance?
Why is my team busy but not moving the business forward?
How do I get my managers to lead?
Why do I feel like I am carrying the whole company?
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