You don't need another consultant. You need a Sidekick.

Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution

For CEOs of $5M–$25M Companies

Scalability Doesn't Break in One Place.
It Breaks in Many.

Inside the business. And outside it.
Fix one without the other—and it still fails.

You fix the process, but not the people or the systems.
Fixing one piece doesn't fix scalability.

Consultants fix one issue—then leave you to execute.
Sidekick works across what's preventing scale—
and helps you put it in place.

Ask one of the 600+ CEOs we've helped.

Book a Sidekick Strategy Call

30 minutes. No commitment. CEO-to-CEO.

 

No hard sell. Just honest, CEO-to-CEO guidance.

CEO Perspective

Michael advises CEOs: you can't scale without systems. Growth demands strategy and execution together.

Fixing One Piece Doesn't Fix Scalability

When the business can't scale, it's not one issue—
it's multiple things breaking inside the business, and around it.

↓ What's Preventing Scale Internally

  • No documented processes
  • Founder is the single point of failure
  • No management layer
  • Technology held together with duct tape
  • Quality drops when you try to grow
  • Can't onboard fast enough

↗ What's Preventing Scale Externally

  • Revenue model doesn't scale
  • Can't serve more clients without more founder time
  • No repeatable delivery system
  • Partnerships require founder involvement
  • Brand is the founder, not the company
  • Investors see founder risk

Fix one without the other—and the business stays stuck at your ceiling.

This Is What Happens When Your Sidekick Fixes the System

+45%
revenue growth without
adding founder hours
+$7.4M
new revenue from
scalable systems
$100M
total client revenue
under management
$26M
in enterprise value
created

These aren't isolated improvements.
They come from fixing what's actually preventing scale.

Why Scalability Doesn't Improve with Consultants

 

Consultants write a playbook. And they give you a framework—but don't execute.

Your Sidekick covers all the issues - and stays with you to put it in place.

Consultant vs Sidekick

Consultant

  • Has a scope
  • Charges more outside it
  • Solves one system
  • Works 9 to 5
  • Gives advice. Doesn't execute
  • Avoids "personal" issues

Sidekick

  • No scope. No boundaries
  • Fixes what's blowing up
  • Shows up at 1 a.m.
  • Sees the whole business
  • Advice and execution
  • Supports the human (stress, doubt, family)

One fixes a piece.
The other fixes what actually drives the outcome.

1

See What's Breaking

Not just the symptoms—what's really keeping the business dependent on you.

2

Focus on What Matters

Not everything— the few things that will actually unlock scale.

3

Fix It Across the System

Process, people, and technology— not one piece at a time.

4

Execute With You

Not just what to do— but working with you to build systems that run without you.

Book a Sidekick Strategy Call
Built By a CEO Who's Lived It

This isn't theory.
It's built from experience.

Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.

  • Pioneered a new category in health rewards
  • Scaled to 800 employees
  • Led through the 2008 financial crisis
  • Successfully exited

Now he works directly with CEOs
to build the systems, teams, and processes
that let the business scale without the founder.

Not from the outside—
but alongside you.

What CEOs Say

 
"I was the bottleneck in everything. I couldn't take a vacation without the whole thing falling apart. Sidekick helped me build a business that actually runs."
— CEO, $11M Company
"We weren't missing effort—we were missing systems. Once we built the right infrastructure, growth happened naturally."
— CEO, $15M Company

You Don't Need Another Scaling Framework.
You Need a Sidekick.

The difference is building the systems that let your business grow—
without depending on you for everything.

Book a Sidekick Strategy Call

30 minutes • No commitment • CEO-to-CEO

Common Questions

Scaling Problems Sidekick Helps Solve

Why does everything fall on the CEO?

How do I stop being the bottleneck?

How do I scale my company?

Why is the business harder to manage as we grow?

What breaks when a company scales?

How do I scale without everything depending on me?

Why did growth create more problems?

How do I build systems to scale?

Why can't my company scale past this stage?

How do I make the business less chaotic?

What do I need to fix before scaling further?

How do I scale without losing control?

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