You don't need another consultant. You need a Sidekick.
Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution
For CEOs of $5M–$25M CompaniesRevenue Doesn't Break in One Place. It Breaks in Many.
Inside sales. And outside it.
Fix one without the other—and it still fails.
You fix the team, but not the process or the messaging.
Fixing one piece doesn't fix revenue.
Consultants fix one issue—then leave you to execute.
Sidekick works across what's breaking sales—
and helps you put it in place.
Ask one of the 600+ CEOs we've helped.
Book a Sidekick Strategy Call
30 minutes. No commitment. CEO-to-CEO.
Thank you!
Redirecting you to schedule your call…
No hard sell. Just honest, CEO-to-CEO guidance.
CEO Perspective
Michael on why revenue breaks across sales, marketing, team, pricing, and execution.
Fixing One Piece Doesn't Fix Revenue
When revenue underperforms, it's not one issue—
it's multiple things breaking inside sales, and around it.
↓ What's Breaking Inside Sales
- Inconsistent messaging by reps
- No consistent sales process
- Poor sales leadership
- Wrong target customer
- Activity without results
- Misaligned compensation plans
↗ What's Breaking Around Sales
- Marketing brings the wrong leads
- Positioning isn't clear or differentiated
- Product pricing and packaging
- Weak competitive positioning
- Message consistency across channels
- Weak conversion paths
Fix one without the other—and sales still breaks.
This Is What Happens When Your Sidekick Fixes the System
(up from 46%)
in 4 months
in 6 months
sales cycle
These aren't isolated improvements.
They come from fixing what's actually driving sales.
Why Revenue Doesn't Improve with Consultants
Consultants fix one issue. And they give you recommendations—but don't execute.
Your Sidekick covers all the issues - and stays with you to put it in place.
Consultant vs Sidekick
Consultant
- Has a scope
- Charges more outside it
- Solves one issue
- Works 9 to 5
- Gives advice. Doesn't execute
- Avoids "personal" issues
Sidekick
- No scope. No boundaries
- Fixes what's blowing up
- Shows up at 1 a.m.
- Sees the whole business
- Advice and execution
- Supports the human (stress, doubt, family)
One fixes a piece.
The other fixes what actually drives the outcome.
See What's Breaking
Not just the symptoms—what's really driving performance across sales, and around it.
Focus on What Matters
Not everything— the few things that will actually change the outcome.
Fix It Across the System
Inside sales, and what feeds it— not one piece at a time.
Execute With You
Not just what to do— but working with you and your team to put it in place.
This isn't theory.
It's built from experience.
Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.
- Pioneered a new category in health rewards
- Scaled to 800 employees
- Led through the 2008 financial crisis
- Successfully exited
Now he works directly with CEOs
to fix what actually drives results—
inside sales, and around it.
Not from the outside—
but alongside you.
What CEOs Say
"I kept trying to fix one area at a time—sales, marketing, cash—but nothing worked. I didn't know which levers to pull. Only when I had a Sidekick did I get clarity—and results."— CEO, $18M Company
"We weren't missing effort—we were missing alignment. Once we fixed the right things together, everything started to move."— CEO, $10M Company
You Don't Need Another Sales Fix.
You Need a Sidekick.
The difference is fixing what's actually driving the result—
inside sales, and around it.
30 minutes • No commitment • CEO-to-CEO
Common Questions
Sales and Revenue Problems Sidekick Helps Solve
Why is sales underperforming?
Why are we not closing enough deals?
Why is our sales team inconsistent?
How do I fix a broken sales process?
Why are salespeople busy but not producing results?
Why is our pipeline not converting?
How do I improve sales performance?
Why do we keep losing deals we should win?
How do I hold my sales team accountable?
Why is revenue unpredictable?
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