You don't need another consultant. You need a Sidekick.
Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution
For CEOs of $5M–$25M CompaniesMarketing Doesn't Break in One Place.
It Breaks in Many.
Inside marketing. And outside it.
Fix one without the other—and it still fails.
You fix the ads, but not the positioning or the funnel.
Fixing one piece doesn't fix marketing.
Consultants fix one issue—then leave you to execute.
Sidekick works across what's breaking marketing—
and helps you put it in place.
Ask one of the 600+ CEOs we've helped.
Book a Sidekick Strategy Call
30 minutes. No commitment. CEO-to-CEO.
No hard sell. Just honest, CEO-to-CEO guidance.
Fixing One Piece Doesn't Fix Marketing
When marketing underperforms, it's not one issue—
it's multiple things breaking inside marketing, and around it.
↓ What's Breaking Inside Marketing
- No clear positioning or differentiation
- Messaging doesn't resonate with buyers
- Campaigns without conversion paths
- Content that doesn't drive pipeline
- No attribution — can't tell what works
- Agency churn with no continuity
↗ What's Breaking Around Marketing
- Sales doesn't follow up on leads
- Product-market fit isn't clear
- Pricing undercuts the value story
- No feedback loop from sales to marketing
- Brand inconsistency across touchpoints
- Website doesn't convert traffic
Fix one without the other—and marketing still bleeds cash.
This Is What Happens When Your Sidekick Fixes the System
eliminated per year
investment
from marketing
annual CAC
These aren't isolated improvements.
They come from fixing what's actually driving marketing.
Why Marketing Doesn't Improve with Consultants
Consultants fix one channel. And they give you recommendations—but don't execute.
Your Sidekick covers all the issues - and stays with you to put it in place.
Consultant vs Sidekick
Consultant
- Has a scope
- Charges more outside it
- Solves one channel
- Works 9 to 5
- Gives advice. Doesn't execute
- Avoids "personal" issues
Sidekick
- No scope. No boundaries
- Fixes what's blowing up
- Shows up at 1 a.m.
- Sees the whole business
- Advice and execution
- Supports the human (stress, doubt, family)
One fixes a piece.
The other fixes what actually drives the outcome.
See What's Breaking
Not just the symptoms—what's really driving performance across marketing, and around it.
Focus on What Matters
Not everything— the few things that will actually change the outcome.
Fix It Across the System
Inside marketing, and what feeds it— not one piece at a time.
Execute With You
Not just what to do— but working with you and your team to put it in place.
This isn't theory.
It's built from experience.
Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.
- Pioneered a new category in health rewards
- Scaled to 800 employees
- Led through the 2008 financial crisis
- Successfully exited
Now he works directly with CEOs
to fix what actually drives results—
inside marketing, and around it.
Not from the outside—
but alongside you.
What CEOs Say
"We were spending $80K/month on ads and couldn't tell what was working. Sidekick didn't just audit—they rebuilt the whole system. CAC dropped 40% in 90 days."— CEO, $14M Company
"We weren't missing effort—we were missing alignment. Once we fixed the right things together, everything started to move."— CEO, $10M Company
You Don't Need Another Marketing Audit.
You Need a Sidekick.
The difference is fixing what's actually driving the result—
inside marketing, and around it.
30 minutes • No commitment • CEO-to-CEO
Common Questions
Marketing Problems Sidekick Helps Solve
Why is my marketing not working?
Why am I paying marketers to test?
Why is marketing not generating qualified leads?
How do I know if my marketing agency is wasting money?
Why are we spending on marketing with no ROI?
Why does every marketing campaign feel like a bet?
How do I hold my marketing team accountable?
Which marketing channels should we focus on?
Why are we getting leads that do not convert?
How do I fix marketing that looks busy but does not drive revenue?
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