You don't need another consultant. You need a Sidekick.
Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution
For CEOs of $5M–$25M CompaniesGrowth Doesn't Stall in One Place.
It Stalls in Many.
Inside the business. And outside it.
Fix one without the other—and it still fails.
You fix the pipeline, but not the product or the team.
Fixing one piece doesn't fix growth.
Consultants fix one issue—then leave you to execute.
Sidekick works across what's blocking growth—
and helps you put it in place.
Ask one of the 600+ CEOs we've helped.
Book a Sidekick Strategy Call
30 minutes. No commitment. CEO-to-CEO.
No hard sell. Just honest, CEO-to-CEO guidance.
Fixing One Piece Doesn't Fix Growth
When growth stalls, it's not one issue—
it's multiple things breaking inside the business, and around it.
↓ What's Blocking Growth Internally
- No clear growth strategy beyond "sell more"
- Team stretched too thin to execute
- Product/service not differentiated enough
- Revenue concentrated in too few clients
- Founder still drives most new business
- No repeatable acquisition engine
↗ What's Blocking Growth Externally
- Market positioning is unclear
- No expansion into adjacent markets
- Competitors outpacing on visibility
- Partnerships and channels untapped
- Pricing doesn't support growth targets
- Brand doesn't attract enterprise buyers
Fix one without the other—and growth stays stuck.
This Is What Happens When Your Sidekick Fixes the System
in 12 months
generated
under management
closed
These aren't isolated improvements.
They come from fixing what's actually blocking growth.
Why Growth Doesn't Improve with Consultants
Consultants fix one area. And they give you recommendations—but don't execute.
Your Sidekick covers all the issues - and stays with you to put it in place.
Consultant vs Sidekick
Consultant
- Has a scope
- Charges more outside it
- Solves one area
- Works 9 to 5
- Gives advice. Doesn't execute
- Avoids "personal" issues
Sidekick
- No scope. No boundaries
- Fixes what's blowing up
- Shows up at 1 a.m.
- Sees the whole business
- Advice and execution
- Supports the human (stress, doubt, family)
One fixes a piece.
The other fixes what actually drives the outcome.
See What's Breaking
Not just the symptoms—what's really blocking growth across the business, and around it.
Focus on What Matters
Not everything— the few things that will actually unlock the next level.
Fix It Across the System
Sales, marketing, ops, and strategy— not one piece at a time.
Execute With You
Not just what to do— but working with you and your team to put it in place.
This isn't theory.
It's built from experience.
Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.
- Pioneered a new category in health rewards
- Scaled to 800 employees
- Led through the 2008 financial crisis
- Successfully exited
Now he works directly with CEOs
to fix what actually drives results—
across every growth lever.
Not from the outside—
but alongside you.
What CEOs Say
"We were stuck at $7M for three years. Not because we weren't working—because we weren't fixing the right things. Sidekick unlocked growth we didn't know was there."— CEO, $7M Company
"We weren't missing effort—we were missing alignment. Once we fixed the right things together, everything started to move."— CEO, $10M Company
You Don't Need Another Growth Plan.
You Need a Sidekick.
The difference is fixing what's actually driving the result—
across every growth lever.
30 minutes • No commitment • CEO-to-CEO
Common Questions
Growth Problems Sidekick Helps Solve
Why is my company not growing?
Why are we stuck at the same revenue level?
How do I grow past $5M?
How do I grow past $10M?
Why did our growth slow down?
What is the right growth strategy for my company?
Why are we busy but not growing?
How do I find new growth opportunities?
Why is our growth inconsistent?
How do I get my company growing again?
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