You don't need another consultant. You need a Sidekick.
Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution
For CEOs of $5M–$25M CompaniesFinancial Performance Doesn't Break in One Place.
It Breaks in Many.
Inside the numbers. And outside them.
Fix one without the other—and it still fails.
You fix the budget, but not the pricing or the team costs.
Fixing one piece doesn't fix financial performance.
Consultants fix one issue—then leave you to execute.
Sidekick works across what's breaking profitability—
and helps you put it in place.
Ask one of the 600+ CEOs we've helped.
Book a Sidekick Strategy Call
30 minutes. No commitment. CEO-to-CEO.
No hard sell. Just honest, CEO-to-CEO guidance.
CEO Perspective
Michael on why cash, margin, and profit problems are rarely just finance problems.
Fixing One Piece Doesn't Fix Financial Performance
When margins shrink, it's not one issue—
it's multiple things breaking inside the finances, and around them.
↓ What's Eroding Profit Internally
- Pricing doesn't reflect true value
- Labor costs growing faster than revenue
- No visibility into project profitability
- Scope creep eroding margins
- Tech and tool bloat
- No financial forecasting
↗ What's Eroding Profit Externally
- Clients negotiate too much on price
- Revenue in low-margin accounts
- Competitors commoditizing the market
- No premium positioning
- Payment terms killing cash flow
- Growth investments with no ROI
Fix one without the other—and profit keeps leaking.
This Is What Happens When Your Sidekick Fixes the System
eliminated
net margin
annual cash flow
optimization alone
These aren't isolated improvements.
They come from fixing what's actually driving profitability.
Why Financial Performance Doesn't Improve with Consultants
Consultants run an audit. And they give you a spreadsheet—but don't execute.
Your Sidekick covers all the issues - and stays with you to put it in place.
Consultant vs Sidekick
Consultant
- Has a scope
- Charges more outside it
- Solves one issue
- Works 9 to 5
- Gives advice. Doesn't execute
- Avoids "personal" issues
Sidekick
- No scope. No boundaries
- Fixes what's blowing up
- Shows up at 1 a.m.
- Sees the whole business
- Advice and execution
- Supports the human (stress, doubt, family)
One fixes a piece.
The other fixes what actually drives the outcome.
See What's Breaking
Not just the symptoms—what's really driving margin erosion across the business.
Focus on What Matters
Not everything— the few things that will actually improve profitability.
Fix It Across the System
Pricing, ops, and revenue mix— not one line item at a time.
Execute With You
Not just what to do— but working with you and your team to put it in place.
This isn't theory.
It's built from experience.
Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.
- Pioneered a new category in health rewards
- Scaled to 800 employees
- Led through the 2008 financial crisis
- Successfully exited
Now he works directly with CEOs
to fix what actually drives profitability—
across the entire system.
Not from the outside—
but alongside you.
What CEOs Say
"Revenue was growing but profit wasn't. We couldn't see where the money was going. Sidekick found $3M in leakage we didn't even know existed."— CEO, $22M Company
"We weren't missing effort—we were missing alignment. Once we fixed the right things together, everything started to move."— CEO, $10M Company
You Don't Need Another Financial Audit.
You Need a Sidekick.
The difference is fixing what's actually driving the result—
inside the finances, and around them.
30 minutes • No commitment • CEO-to-CEO
Common Questions
Financial Performance Problems Sidekick Helps Solve
Why is cash always tight?
Why can't I see where the money is going?
How do I improve profitability?
Why are margins too low?
How do I get better financial visibility?
Why does revenue grow but cash does not?
How do I control expenses without hurting growth?
Why do my numbers not tell me what to do?
How do I improve financial performance?
Why do I feel blind to the dollars?
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