You don't need another consultant. You need a Sidekick.

Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution

For CEOs of $5M–$25M Companies

The Burden on CEOs Doesn't Happen in One Place. It Happens in Many.

Inside the role. And outside it.
Fix one without the other—and it still fails.

You fix the strategy, but not the decisions or the team.
Fixing one piece doesn't fix the CEO burden.

Consultants fix one issue—then leave you to execute.
Sidekick works across what's breaking the CEO role—
and helps you put it in place.

Ask one of the 600+ CEOs we've helped.

Book a Sidekick Strategy Call

30 minutes. No commitment. CEO-to-CEO.

No hard sell. Just honest, CEO-to-CEO guidance.

Fixing One Piece Doesn't Fix the CEO Burden

When the CEO is overwhelmed, it's not one issue—
it's multiple things breaking inside the role, and around it.

↓ What's Breaking Inside the CEO Role

  • No clear role definition
  • Over-involvement in everything
  • Lack of focus
  • No time for strategy
  • Reactive decisions
  • No leadership system

↗ What's Breaking Around the CEO

  • Team lacks ownership
  • Weak leadership layer
  • Misaligned priorities
  • No clear strategy
  • No decision-making structure
  • No accountability

Fix one without the other—and the CEO burden still grows.

This Is What Happens When Your Sidekick Fixes the System

+41%
EBITDA increase via pricing,
team & vendor changes
+$1.2M
cash savings from reworked dev plan,
new IT vendor & product focus
+$907K
increased cash collections via
system, process & people changes
-$40K/mo
marketing cost reduction via
team, vendors & ROI-based comp

These aren't isolated improvements.
They come from fixing what's actually driving the CEO burden.

Why the CEO Burden Doesn't Improve with Consultants

 

Consultants fix one issue. And they give you recommendations—but don't execute.

Your Sidekick covers all the issues - and stays with you to put it in place.

Consultant vs Sidekick

Consultant

  • Has a scope
  • Charges more outside it
  • Solves one issue
  • Works 9 to 5
  • Gives advice. Doesn't execute
  • Avoids "personal" issues

Sidekick

  • No scope. No boundaries
  • Fixes what's blowing up
  • Shows up at 1 a.m.
  • Sees the whole business
  • Advice and execution
  • Supports the human (stress, doubt, family)

One fixes a piece.
The other fixes what actually drives the outcome.

1

See What's Breaking

Not just the symptoms—what's really driving the burden across the CEO role, and around it.

2

Focus on What Matters

Not everything— the few things that will actually change the outcome.

3

Fix It Across the System

Inside the CEO role, and what feeds it— not one piece at a time.

4

Execute With You

Not just what to do— but working with you and your team to put it in place.

Book a Sidekick Strategy Call
Built By a CEO Who's Lived It

This isn't theory.
It's built from experience.

Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.

  • Pioneered a new category in health rewards
  • Scaled to 800 employees
  • Led through the 2008 financial crisis
  • Successfully exited

Now he works directly with CEOs
to fix what actually drives results—
inside the CEO role, and around it.

Not from the outside—
but alongside you.

Michael explains why CEOs of growing companies need a right hand when sales, marketing, finance, team, and execution all fall on their desk.

What CEOs Say

 
"I kept trying to fix one area at a time—sales, marketing, cash—but nothing worked. I didn't know which levers to pull. Only when I had a Sidekick did I get clarity—and results."
— CEO, $18M Company
"We weren't missing effort—we were missing alignment. Once we fixed the right things together, everything started to move."
— CEO, $10M Company

You Don't Need Another CEO Coach.
You Need a Sidekick.

The difference is fixing what's actually driving the result—
inside the CEO role, and around it.

Book a Sidekick Strategy Call

30 minutes • No commitment • CEO-to-CEO

Common Questions

CEO Pressure Problems Sidekick Helps Solve

Why does everything fall on the CEO?

How do I stop being the bottleneck?

Why do I have to make every decision?

How do I know what to focus on as CEO?

Why am I pulled into every part of the business?

How do I move from founder to CEO?

How do I get my leadership team to own more?

Why can't I get out of the day-to-day?

How do I make better decisions as CEO?

What should a CEO of a growing company focus on?

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