You don't need another consultant. You need a Sidekick.
Every CEO Needs a Sidekick — a Right Hand for Judgment, Strategy and Execution
For CEOs of $5M–$25M CompaniesWhen You Are CEO of a $5M–$25M Company, You Don't Have One Job. You Have 15.
Growth stalls. Marketing misses. Cash tightens. Teams fall short.
It's never clear what to do next—because it's not one issue. It's everything connected.
Consultants fix one piece—then leave you to execute.
Sidekick shows you what to do, what not to do—and works with you to put it in place.
You don't need another consultant. You need a Sidekick.
Book a Sidekick Strategy Call
30 minutes. No commitment. CEO-to-CEO.
No pitch. Just clarity on what's working, what's not—and what to do next.
If you ask the 600+ CEOs we've helped,
they won't tell you we gave them advice.
They'll tell you we helped them get results.
Our customers say, "I wish I found you a year earlier."
Rebuilt GTM, repositioned offering, and drove customer expansion and growth of customer base.
Changed core messaging, reworked sales targeting and differentiators versus growing competition.
Shifted to value-based pricing, re-negotiated renewals, increased average client size by $100K.
Set foundation for mid-market GTM that appealed to investors in a crowded market.
Created positioning, competitive bidding process, and internal leadership training.
Fixed funnel leaks, added sales and marketing nurture sequences, improved close rates.
Results don't come from fixing one issue. They come from fixing what's inside the function—and around it.
See More ResultsRevenue
Fix revenue strategy → but not pricing, channels, or ICP?
Still broken.
Sales
Fix the funnel → but not playbook, targeting, or leadership?
Still broken.
Marketing
Fix spend → but not messaging, attribution, or sales alignment?
Still broken.
Cash Flow
Fix collections → but not pricing model or billing process?
Still broken.
Team
Fix hiring → but not KPIs, accountability, or manager coaching?
Still broken.
CEO
Fix priorities → but CEO is still bottleneck for every decision?
Still broken.
Sidekick connects it all—and executes with you.
See What's Breaking
Not just the symptoms—what's really driving performance across sales, and around it.
Focus on What Matters
Not everything—the few things that will actually change the outcome.
Fix It Across the System
Inside sales, and what feeds it—not one piece at a time.
Execute With You
Not just what to do—but working with you and your team to put it in place.
You Don't Need Another Consultant.
You Need a Sidekick.
The difference is fixing what's actually driving the result—
across every function, and around it.
30 minutes • No commitment • CEO-to-CEO
This isn't theory.
It's built from experience.
Michael Dermer didn't just advise companies—he built one.
The same problems you're dealing with now.
- ✓Pioneered a new category in health rewards
- ✓Scaled to 800 employees
- ✓Led through the 2008 financial crisis
- ✓Successfully exited
Now he works directly with CEOs
to fix what actually drives profitability—
across the entire system.
Not from the outside—
but alongside you.
Michael explains why CEOs of growing companies do not have one job, they have fifteen, and why Sidekick gives them a right hand across judgment, strategy, and execution.
Common Questions
ROI & Results Questions Sidekick Helps Answer
What ROI can I expect from a business advisor?
How do I know if consulting is worth it?
What results have other CEOs gotten with Sidekick?
How long until I see results?
Is this different from a fractional COO or CMO?
How does Sidekick measure success?
Why do CEOs say they wish they started earlier?
Can Sidekick help if I'm already working with consultants?
What size company is Sidekick best for?
How is Sidekick different from a CEO coach?
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