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Why does marketing fail for $5M to $25M companies?

Because fixing one piece — message, targets, team, channels, or spend — doesn’t fix marketing.

And as CEO, you don’t have one job. You have 15.

Consultants fix one piece. Sidekick addresses every piece.

Ask the 600+ CEOs we’ve helped.

You don't need another marketing consultant. You need a Sidekick.

BOOK YOUR STRATEGY CALL

The Marketing Results Sidekick Delivers

-$754K

Cut $754K in wasted marketing spend

8.4X
Increased return on ad spend (PPC and acquisition)

+$6.1M
Increased revenue in 18 months from $12 to $18M

-$547K
Reduced marketing spend with AI and in-house team

We Know Why Marketing Fails CEOs

Agencies waste money — big fees, no accountability.
Ads don’t deliver — PPC, SEO, social spend vanishes without ROI.
Marketing looks busy — yet no qualified leads or revenue lift.
Marketing leaders talk in jargon — but can’t drive revenue.
Budgets get burned — while you carry the cash burden.

You don’t have one marketing problem. You have all of them. That’s why CEOs choose Sidekick.

Book My Strategy Call

Trusted by

“As CEO I was unprepared to juggle growth, sales, marketing and cash all at once. It wasn’t until I had a Sidekick that I finally got the support, clarity, and results I needed.” Sidekick Client, $12M Company

How Sidekick Works

Step 1
Diagnose

Assess the state of your company: talent, capital, strategy, execution.

Step 2
Establish Priorities

Identify the top areas that will drive the biggest impact.

Step 3
Apply Sidekick Formula

Combine strategy and execution to deliver ROI.

Step 4
Execute With You

Side-by-side with your team to deliver results.

Book My Strategy Call

Built By a CEO Who's Lived It

Michael Dermer didn’t just build a company—he created an industry.

Pioneered the health rewards industry.

Scaled to 800 employees.

Survived the 2008 financial crisis.

Exited to an industry titan.

Now applies a CEO-proven formula through Sidekick.

CEOs trust Sidekick because it’s built by someone who’s been in the seat and came out the other side.

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Sidekick helps $5M–$25M CEOs execute across the 15 critical issues that make or break success.

Competition
Cash Flow
Financial Plan
Revenue Strategy
Sales Excellence

Marketing Excellence
Performance
Raising Money
Setting Goals
Being a CEO

Scaling
No More Solar System
Setting Priorities
Legal Strategy
Time Management

What Sidekick Clients Are Achieving

“I kept trying to fix one area at a time — sales, marketing, cash — but I was struggling. I didn’t know which levers to pull. Only when I had a Sidekick did I get the right levers to move the business forward.”
Sidekick Client, $18M Company

Sidekick Pricing. Simple. Transparent.

We keep pricing simple and transparent.

No bloated retainers. A package of hours tailored to your priorities.

Weekly check-ins, deliverables, and execution with your Sidekick.

Book My Strategy Call

Why does marketing fail for $5M to $25M companies?

Because fixing one piece — message, targets, team, channels, or spend — doesn’t fix marketing.And as CEO, you don’t have one job. You have 15.Consultants fix one piece. Sidekick addresses every piece.Ask the 600+ CEOs we’ve helped.

You don't need another marketing consultant. You need a Sidekick.

The Marketing Results Sidekick Delivers

We Know Why Marketing Fails CEOs

Trusted by

“As CEO I was unprepared to juggle growth, sales, marketing and cash all at once. It wasn’t until I had a Sidekick that I finally got the support, clarity, and results I needed.” Sidekick Client, $12M Company

How Sidekick Works

Built By a CEO Who's Lived It

Sidekick helps $5M–$25M CEOs execute across the 15 critical issues that make or break success.

What Sidekick Clients Are Achieving

“I kept trying to fix one area at a time — sales, marketing, cash — but I was struggling. I didn’t know which levers to pull. Only when I had a Sidekick did I get the right levers to move the business forward.”Sidekick Client, $18M Company

Sidekick Pricing. Simple. Transparent.

Because fixing one piece — message, targets, team, channels, or spend — doesn’t fix marketing.

And as CEO, you don’t have one job. You have 15.

Consultants fix one piece. Sidekick addresses every piece.

Ask the 600+ CEOs we’ve helped.

“I kept trying to fix one area at a time — sales, marketing, cash — but I was struggling. I didn’t know which levers to pull. Only when I had a Sidekick did I get the right levers to move the business forward.”
Sidekick Client, $18M Company